QUALIFIERS

It is useful to make a note of what kind of follow-up is necessary per visitor - e.g. 'make follow-up appointment'or 'extra information about new product'. Another option is to indicate up to no fewer than 99 action codes that can be pre-programmed into the Lead Scanner. You will then find these codes in the data file and on the contact form (Databadge Reader only).

The Lead Scanner is programmed with 10 standard Qualifiers:

01 send information

02 needs technical data

03 add to mailing list

04 decision make

05 just investigating

06 send quote

07 have rep. call

08 ready to purchase

09 will purchase in 30 days

10 special action required