MARVEL NEWS ORGANIZERS EXHIBITORS LEAD SCANNERS
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QUALIFIERS

It is useful to make a note of what kind of follow-up is necessary per visitor – e.g. ‘make follow-up appointment’or ‘extra information about new product’. Another option is to indicate up to no fewer than 99 action codes that can be pre-programmed into the Lead Scanner. You will then find these codes in the data file and on the contact form (Databadge Reader only).

The Lead Scanner is programmed with 10 standard Qualifiers:

01 send information
02 needs technical data
03 add to mailing list
04 decision make
05 just investigating
06 send quote
07 have rep. call
08 ready to purchase
09 will purchase in 30 days
10 special action required

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